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The success of Mercury Marine has not occurred by chance. Since the company was founded in 1939, Mercury has consistently emphasized quality, innovation and reliability. That pledge remains as strong today as ever. Mercury Marine, a division of Brunswick Corporation of Lake Forest, Ill, began as the Kiekhaefer Corporation of Cedarburg, Wis., when Carl Kiekhaefer and a small but dedicated staff of employees sought to design and produce the best possible boat engine.

As each goal was accomplished, it was replaced by more.That tradition has resulted in a literal embodiment of the Great American Dream. From a modest and inauspicious start, Mercury has grown into an industry leader recognized worldwide for its ability to foresee and fulfill the needs of its consumers. Its product brands include Mercury and Mariner outboards, Mercury MerCruiser sterndrives and inboards, Mercury Racing products, Mercury Precision Parts and Accessories, Mercury and Typhoon propellers and Mercury Jet Drives.

Mercury is the world's leading manufacturer of marine propulsion systems. Since the very beginning, Mercury has set the standards for the industry. When pending outboard emission standards challenged the industry, Mercury took the lead in redesigning its product to reduce emissions and to not only meet, but also exceed the new standards. The OptiMax outboard engine concept was created to deliver exceptional performance from a two-stroke outboard with a completely new technology. With an average of 45 percent better fuel economy and smooth, smokeless, misfire-free operation, the OptiMax models were - and are - the benchmark for new-technology two-stroke outboards.

Text adopted from www.mercurymarine.com and is the property of Mercury Marine. The Mercury logo is a trademark of Mercury Marine.